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Kevin Johnson to speak at Association of Fundraising Professionals 2010 International Conference in Baltimore, MD. More than 4,000 nonprofit leaders from more than 20 countries will attend the conference. Here is an overview of the educational presentation entitled:
Building A Sustainable Funding Model Using Legacy Gifts:
Lifeline for the Future
Nonprofit sustainability is about diversified and sustainable funding. Building a stream of future income through bequests is a powerful tool toward sustainability. The time is right: In tough times, fundraisers report bequest fundraising is a bright spot.
This workshop is designed using real life examples and a "just enough" strategy guide to enable nonprofit leaders of any scale group to get to work immediately. Small and mid-size nonprofits (or large groups without well established planned giving programs) don't have the budget or staff to use the same tactics as big institutions; instead, EVERY donor counts. Success building a stream of legacy gifts will not come from scaled down big institution methods. It is a dance, a give and take, a sharing of purpose that enables nonprofits to earn, receive, and strategically use bequest gifts of all amounts from all kinds of people.
This year and the following one may represent a confluence of three trends that create a perfect storm driving donors to complete gift planning decisions. The time is right for small and mid-size groups to focus on building a stream of future income to ensure their long term sustainability.
Learning Outcomes:
- How to envision and create a sustainable funding model for your organization using legacy gifts and how you can set the stage and construct the case to create a pipeline of future gifts.
- What are the five steps to build a pipeline of income from bequest gifts.
- What donors need to know and nonprofits fail to provide that form hidden barriers to making gifts.
Client comments
"(Kevin Johnson's session was the) best workshop of the conference for me. Thanks for being so flexible in answering questions and allowing the audience to guide the workshop."
